I see that the NHS are to introduce gender quotas to ensure 50:50 male-female split on trust boards.

I have written about this previously, but various pieces of research (including by Hristina Nikolova) and the evidence from running decision-making simulations and workshops for our clients confirms that having females in a team or on a board will bring compromise.

"When men are in the presence of other men, they feel the need to prove their masculinity," says co-researcher Hristina Nikolova, the Coughlin Sesquicentennial Assistant Professor of Marketing at Boston College's Carroll School of Management. "Both tend to push away from the compromise option because it is consistent with feminine norms. On the other hand, extremism is a more masculine trait, so that's why both male partners tend to prefer an extreme option when making decisions together."

Classic compromise effects—the 'Goldilocks effect,' or 'extremeness aversion,' that favour a middle-of-the-road choice—may not emerge in all joint consumption decisions, the researchers say.

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